Scores of 85-107: Recognized Expert: A score of 85 or more shows that you’re already a recognized expert with a powerful name in your field – congratulations!

Scores of 65-85: On the Verge: You’re making great progress. You’re beginning to see the results of your hard work, and people you respect are starting to know your name and seek you out.

Scores of 40-65: Gaining Traction: You’ve got the key elements in place to establish your reputation among a broader audience. This is the place where a lot of people get discouraged, because you’ve been working hard for a while, but becoming a recognized expert may still feel far off. Do not give up! You’re doing the right things, and it’s important to persevere.

Scores of 20-40: Ramping Up: You’re starting to take the right steps. You’ve been experimenting and seeing what works for you. Now’s the time to get strategic and determine where you want to focus to get the maximum ROI.

Scores of 0-20: On Your Way: You’re in the early phases of building your brand as a recognized expert. It may feel overwhelming at times, but concentrate on small wins.